Sunday Lane / 01Independent practice

Brand strategy · creative direction

Sunday
Lane

Mae Lane is a brand strategist helping thoughtful businesses find a sharper, more memorable point of view.

Clearer thinking for brands with something worth saying.

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Based in

Working independently across
New York and everywhere useful.

Currently

Taking on a small number of
autumn brand projects.

Useful things I do

Four ways in
01

Brand direction

Positioning and a point of view your team can actually use.

02

Launch language

Names, messages and words that make the next step obvious.

03

Campaign concepts

Simple creative routes that give a good idea room to travel.

04

Editorial systems

Practical guidance for sounding like yourself, consistently.

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